A smart collar with GPS that launched in the UK in March 2026. The reported service cost is the highest in our dog comparison.
As reported: £19/month or £99 for 6 months, plus a £20 activation fee. Fi has been available in the UK since March 2026.
Indicative cost: Service alone, as reported: 4 × £99 + £20 activation = £416 over 24 months, before the device price.
Prices checked 14 October 2026, including VAT; check the retailer for current prices. Delivery and fitting may be extra unless stated.Direct link to the brand website. Not an affiliate link.
Editorial assessment based on manufacturer information. We do not carry out our own hands-on tests. Device prices and plan terms are listed separately. How we compare →
Dog owners who want an integrated collar and accept a premium service cost.
Specifications come from the manufacturer or retailer. Battery claims depend on settings and reception; we do not present them as our own measurements.
A compact connected pet tracker with 4G and 2G fallback. It has the lowest listed two-year service cost among the cellular dog trackers we compared, provided the Lite plan covers your needs.
£58.99 · includes 3 months Premium
View alternative →A dog-specific connected tracker with the lowest verified device price in our dog shortlist. Monthly billing is expensive; the 2-year plan brings the cost down considerably.
£44.99
View alternative →A UK-brand cellular dog tracker sold without a subscription. The higher one-off price can work out cheaper than subscription models over several years.
£149
View alternative →As reported: £19/month or £99 for 6 months, plus a £20 activation fee. Fi has been available in the UK since March 2026. The device price alone does not represent the full cost of ownership.
We checked the price on 14 October 2026. Prices and plans can change at any time, so check the retailer before ordering.
This profile uses UK prices in pounds. Availability, network support and plan prices in Ireland can differ; check the manufacturer’s Irish site or an Irish retailer.
No. This profile is an editorial assessment based on manufacturer and retailer information, costs and stated limitations. We do not carry out our own hands-on tests.
A dog tracker needs two connections: a satellite position and a way to send it to your phone.
Read guide →If your dog goes missing, switch to the available live-tracking mode and check when the displayed location was recorded.
Read guide →The best fit depends on the dog, the walks and the person using the app.
Read guide →